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Public opinion monitoring
009 Time of publication：2021-07-21
As a new form of information dissemination, network media has penetrated into people's daily lives. Netizens’ active speech has reached an unprecedented level. Whether it is a major domestic or international event, online public opinion can be formed immediately, and opinions can be expressed and spread through the Internet, which in turn generates huge public opinion pressure, reaching a point that no department or institution can ignore. . It can be said that the Internet has become a collection and distribution center of ideological and cultural information and an amplifier of public opinion.
Internet Public Opinion— The opinions and opinions that the public disseminated through the Internet have strong influence and tendencies on certain hot spots and focus issues in real life.
Online public opinion monitoring- refers to the integration of Internet information collection technology and information intelligent processing technology, through the automatic capture of Internet massive information, automatic classification and clustering, topic detection, topic focus, to achieve users' information needs such as online public opinion monitoring and news topic tracking, etc. Form analysis results such as briefings, reports, charts, etc., to provide customers with a comprehensive grasp of the dynamics of the masses' thoughts, make correct public opinion guidance, and provide analysis basis.
1, a powerful data mining system - a powerful data mining capabilities, network monitoring public opinion, public opinion monitoring network provide important data protection barrier.
2. Multi-carrier network-wide monitoring- can monitor the public opinion of news portals, forums, blogs, WeChat, Weibo, e-news, and SNS carriers.
3. All-weather uninterrupted monitoring- 7*24 all-weather monitoring, timely detection of online public opinion, comprehensive control of the dynamics of online public opinion.
4. Multi-dimensional public opinion analysis——Analysis of online public opinion, analyze whether it is negative, analyze hot spots, analyze transmission channels, analyze the trend of public opinion outbreak, etc.
5. Automatic classification and sentiment judgment- applying natural language processing technology to the field of public opinion monitoring, accurate classification and sentiment analysis of public opinion. Apply machine learning technology to make the system smarter and smarter.
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