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Crisis PR
Time of publication：2021-07-22
Awareness-crisis?
English name: crisis When companies and individuals are hit by high threats or accidents, the possibility has never been higher. Regardless of whether the initial crisis was self-inflicted or caused by an external event, lack of preparation almost always makes the outcome worse. Although the company does not know what type of crisis you will encounter? But you can specify many tasks that must be handled in the changing situation, and who will handle these tasks? How to divide and conquer through crisis management, assign specific tasks to specific people, and act in a unified way under high-intensity pressure. Ultimately, it can help companies improve and enhance their crisis response strategies and capabilities. Crisis types: financial crisis, personnel crisis, organizational crisis, natural crisis.
What is-crisis management?
Some company CEOs expect at least one major crisis in the next 3 years? The number and frequency of threats, such as policy uncertainty, climate change, cyberattacks, geopolitical instability, and over-regulation, prompt organizations to fully prepare for all types of "troublesome" scenarios. But can we really prepare for what "may" happen in the future? The answer is yes, this is-crisis management, English name: Crisis management
In this case, certainty and overconfidence are not allies. On the contrary, mitigation and resilience are words to keep in mind when managing a crisis. Crisis management is about identifying possible threats, drastic changes in the way organizations and their stakeholders conduct business, and methods to respond to these threats. This usually translates into the ability of enterprises and organizations to make decisions in a short period of time, under pressure, and usually after an incident or attack has occurred (for example, a data breach or a cyber attack). As the number of threats continues to increase, it is essential for companies to have a good, reliable and tested crisis management plan. However, if the company wants to deeply explore how employees respond when facing a crisis, and how the leader assumes and delegates responsibilities when the pressure level and pressure are higher than the usual daily level.
What is-crisis public relations?
Crisis public relations is a type of public relations. It is a series of publicity and communication behaviors made by individuals, companies, and organizations to maintain their own image when they face damage to their reputations. English name: Crisis PR
Shenzhou Jintai International Business Investigation provides various risk and crisis management services: internal control review, crisis risk management, corporate crisis public relations services, to assist clients in improving their risk and crisis management and internal crisis public relations to meet the latest requirements of the corporate crisis governance code. Crisis management is the management and handling of unexpected disasters that may harm the entire enterprise or its stakeholders. Shenzhou Jintai International Business Investigation through years of accumulated risk control expertise and crisis management project experience, we can better understand the crisis risk situation of customers and the crisis risk issues they face, and provide customers with crisis risk resolution and crisis public relations solutions that conform to industry practices .
In view of the recent global uncertainties, companies need to adjust their strategies to respond to potential changes in crisis risks and minimize the negative impact of crisis events. In today's era, a detailed and comprehensive threat and risk assessment (TRA) is necessary to develop and implement an effective physical security plan. With the increasing trend of a large number of emergencies around global companies, groups, organizations, and individuals every year, the spread of more complex and potential threats to corporate, personal, and property safety criminal activities occur. Crisis public relations and safety management need to keep up and resolve crisis risks. .
What is-a business crisis?
When the stability of the company's business is unexpectedly threatened, a business crisis occurs. Crisis can be internal or caused by external factors. While keeping silent and doing nothing is the right approach in some cases, in other cases, inaction may cause permanent damage to the company’s business, or cause business failure in the worst case. A good brand reputation is essential, but it is also fragile. It takes years for people and organizations to build it, but it can easily disappear. Suddenly, when the crisis is not properly managed, it can cause customers and stakeholders to lose trust. In order to avoid this loss, companies need to pay more attention to the crisis, think strategically and formulate crisis public relations plans for different crisis scenarios. English name: Business crisis
Identify the crisis-
Companies can act more effectively and intervene in crises before the situation gets out of control. In reality, some crises can be predicted and avoided, while others are inevitable. Step 1 Determine what a business crisis looks like. Three key factors can help identify a crisis:
①The problem must pose a threat to the company and reputation
②The situation is unexpected and contains unexpected and shocking elements
③The severity of the problem will force companies to make timely and effective decisions
[1] Security threats and risk assessment
For those working in the security or protection industry, threat assessment is the first step in risk and vulnerability analysis. This threat assessment task involves assessing various threats and security risks associated with a specific location. It covers a wide range of threats: from natural threats (tornadoes, hurricanes, floods, earthquakes), criminal threats (from location theft, violence against staff) to terrorists (active shooters, vehicles and personal improvised explosive devices) and potential Accident.
[2] Active threat assessment
For security professionals, threat assessment is also used to describe the process by which your operators observe and identify potential, direct, or imminent threats (for example, active shooters, terrorists, criminals). At Second Sight, we use the term active threat assessment to describe the process of system observation to identify threats. These threats may target your customers, their facilities, or your personnel.
【3】Network security threats and risk assessment
The same threat and risk assessment and analysis process can be applied to network security. Cybersecurity threat risk assessment may involve protecting information (for example: your customer’s PII), network (for example, the Internet in your office), software (for example, your customer management system), and hardware (your laptop and desktop). Your employees). Controls can be implemented or improved based on higher risk threats to network-related infrastructure.
[4] Threat Assessment of Tool Violence
Identify and intervene with potentially violent individuals and prevent instrumental violence (such as shooting in the workplace). It focuses on preventing violent incidents and "helping potential criminals overcome their potential sources of anger, despair or despair." This method focuses on assessing the threat of a specific attack by a specific individual. In your case, it may involve an employee who threatened other employees or who had a recent dispute at work. For administrative and personal protection, it may involve individuals who threaten your protected person.
[5] Risk Assessment of Violence Threat
Violence threat risk assessment is usually of legal and clinical nature. It can estimate the possibility of an individual's future violent behavior, and determine risk factors and intervention strategies. This method is somewhat different from the aforementioned tool violence threat assessment. This violence risk method focuses on assessing an individual’s overall preference for violence, and has nothing to do with specific attacks on specific targets. This threat assessment method may not be performed directly by you or your staff. Usually these assessments are performed by experienced clinicians. These violent threat risk assessments can be used for disciplinary and mental hospital release decisions, civil commitments, criminal sentences, or classification after entering disciplinary or treatment facilities.
●Characteristics of crisis public relations:
Accidental, focused, destructive and urgency, unexpected, focused, destructive, urgency, hazardous, sudden, proliferation
Functions: brand maintenance, product marketing, word-of-mouth maintenance
Principles: ensure timely information, ensure the audience's right to know, quickly handle crises, and coordinate and communicate
Definition: Public relations is a management function that formulates policies and procedures to gain public understanding and acceptance. Crisis public relations specifically refers to the organization or enterprise in order to avoid or reduce the serious damage and threats brought about by the crisis, so as to learn, formulate and implement a series of management measures and response strategies in an organized and planned manner, including crisis avoidance, control, The dynamic process of continuous learning and adaptation, such as resolution and rejuvenation after crisis resolution. Crisis public relations play an important role for countries, enterprises, companies, associations, and individuals.
English name: crisis When companies and individuals are hit by high threats or accidents, the possibility has never been higher. Regardless of whether the initial crisis was self-inflicted or caused by an external event, lack of preparation almost always makes the outcome worse. Although the company does not know what type of crisis you will encounter? But you can specify many tasks that must be handled in the changing situation, and who will handle these tasks? How to divide and conquer through crisis management, assign specific tasks to specific people, and act in a unified way under high-intensity pressure. Ultimately, it can help companies improve and enhance their crisis response strategies and capabilities. Crisis types: financial crisis, personnel crisis, organizational crisis, natural crisis.
What is-crisis management?
Some company CEOs expect at least one major crisis in the next 3 years? The number and frequency of threats, such as policy uncertainty, climate change, cyberattacks, geopolitical instability, and over-regulation, prompt organizations to fully prepare for all types of "troublesome" scenarios. But can we really prepare for what "may" happen in the future? The answer is yes, this is-crisis management, English name: Crisis management
In this case, certainty and overconfidence are not allies. On the contrary, mitigation and resilience are words to keep in mind when managing a crisis. Crisis management is about identifying possible threats, drastic changes in the way organizations and their stakeholders conduct business, and methods to respond to these threats. This usually translates into the ability of enterprises and organizations to make decisions in a short period of time, under pressure, and usually after an incident or attack has occurred (for example, a data breach or a cyber attack). As the number of threats continues to increase, it is essential for companies to have a good, reliable and tested crisis management plan. However, if the company wants to deeply explore how employees respond when facing a crisis, and how the leader assumes and delegates responsibilities when the pressure level and pressure are higher than the usual daily level.
What is-crisis public relations?
Crisis public relations is a type of public relations. It is a series of publicity and communication behaviors made by individuals, companies, and organizations to maintain their own image when they face damage to their reputations. English name: Crisis PR
Shenzhou Jintai International Business Investigation provides various risk and crisis management services: internal control review, crisis risk management, corporate crisis public relations services, to assist clients in improving their risk and crisis management and internal crisis public relations to meet the latest requirements of the corporate crisis governance code. Crisis management is the management and handling of unexpected disasters that may harm the entire enterprise or its stakeholders. Shenzhou Jintai International Business Investigation through years of accumulated risk control expertise and crisis management project experience, we can better understand the crisis risk situation of customers and the crisis risk issues they face, and provide customers with crisis risk resolution and crisis public relations solutions that conform to industry practices .
In view of the recent global uncertainties, companies need to adjust their strategies to respond to potential changes in crisis risks and minimize the negative impact of crisis events. In today's era, a detailed and comprehensive threat and risk assessment (TRA) is necessary to develop and implement an effective physical security plan. With the increasing trend of a large number of emergencies around global companies, groups, organizations, and individuals every year, the spread of more complex and potential threats to corporate, personal, and property safety criminal activities occur. Crisis public relations and safety management need to keep up and resolve crisis risks. .
What is-a business crisis?
When the stability of the company's business is unexpectedly threatened, a business crisis occurs. Crisis can be internal or caused by external factors. While keeping silent and doing nothing is the right approach in some cases, in other cases, inaction may cause permanent damage to the company’s business, or cause business failure in the worst case. A good brand reputation is essential, but it is also fragile. It takes years for people and organizations to build it, but it can easily disappear. Suddenly, when the crisis is not properly managed, it can cause customers and stakeholders to lose trust. In order to avoid this loss, companies need to pay more attention to the crisis, think strategically and formulate crisis public relations plans for different crisis scenarios. English name: Business crisis
Identify the crisis-
Companies can act more effectively and intervene in crises before the situation gets out of control. In reality, some crises can be predicted and avoided, while others are inevitable. Step 1 Determine what a business crisis looks like. Three key factors can help identify a crisis:
①The problem must pose a threat to the company and reputation
②The situation is unexpected and contains unexpected and shocking elements
③The severity of the problem will force companies to make timely and effective decisions
[1] Security threats and risk assessment
For those working in the security or protection industry, threat assessment is the first step in risk and vulnerability analysis. This threat assessment task involves assessing various threats and security risks associated with a specific location. It covers a wide range of threats: from natural threats (tornadoes, hurricanes, floods, earthquakes), criminal threats (from location theft, violence against staff) to terrorists (active shooters, vehicles and personal improvised explosive devices) and potential Accident.
[2] Active threat assessment
For security professionals, threat assessment is also used to describe the process by which your operators observe and identify potential, direct, or imminent threats (for example, active shooters, terrorists, criminals). At Second Sight, we use the term active threat assessment to describe the process of system observation to identify threats. These threats may target your customers, their facilities, or your personnel.
【3】Network security threats and risk assessment
The same threat and risk assessment and analysis process can be applied to network security. Cybersecurity threat risk assessment may involve protecting information (for example: your customer’s PII), network (for example, the Internet in your office), software (for example, your customer management system), and hardware (your laptop and desktop). Your employees). Controls can be implemented or improved based on higher risk threats to network-related infrastructure.
[4] Threat Assessment of Tool Violence
Identify and intervene with potentially violent individuals and prevent instrumental violence (such as shooting in the workplace). It focuses on preventing violent incidents and "helping potential criminals overcome their potential sources of anger, despair or despair." This method focuses on assessing the threat of a specific attack by a specific individual. In your case, it may involve an employee who threatened other employees or who had a recent dispute at work. For administrative and personal protection, it may involve individuals who threaten your protected person.
[5] Risk Assessment of Violence Threat
Violence threat risk assessment is usually of legal and clinical nature. It can estimate the possibility of an individual's future violent behavior, and determine risk factors and intervention strategies. This method is somewhat different from the aforementioned tool violence threat assessment. This violence risk method focuses on assessing an individual’s overall preference for violence, and has nothing to do with specific attacks on specific targets. This threat assessment method may not be performed directly by you or your staff. Usually these assessments are performed by experienced clinicians. These violent threat risk assessments can be used for disciplinary and mental hospital release decisions, civil commitments, criminal sentences, or classification after entering disciplinary or treatment facilities.
●Characteristics of crisis public relations:
Accidental, focused, destructive and urgency, unexpected, focused, destructive, urgency, hazardous, sudden, proliferation
Functions: brand maintenance, product marketing, word-of-mouth maintenance
Principles: ensure timely information, ensure the audience's right to know, quickly handle crises, and coordinate and communicate
Definition: Public relations is a management function that formulates policies and procedures to gain public understanding and acceptance. Crisis public relations specifically refers to the organization or enterprise in order to avoid or reduce the serious damage and threats brought about by the crisis, so as to learn, formulate and implement a series of management measures and response strategies in an organized and planned manner, including crisis avoidance, control, The dynamic process of continuous learning and adaptation, such as resolution and rejuvenation after crisis resolution. Crisis public relations play an important role for countries, enterprises, companies, associations, and individuals.
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